Common Mistakes to Avoid In B2B Marketing

Marketing is the cornerstone of every business. Many companies have embraced content marketing, email marketing, and social media marketing. However, when it comes to the B2B marketing, most of the have lagged behind and have not received significant success. As a person in charge of the B2B marketing, you need to consider the PPC technique.

Before you start with PPC, you need to take the time to understand the technique and process. Many people tend to make mistakes when dealing with the PPC and it is prudent to pay attention to these mistakes.

Not Focusing on the Launching a Promotion
Product promotion is marketing process that most companies have embraced. When you have a product or service, you should not be quick to launch the promotion. It is important for you to establish the PPC Campaign before you launch the promotion. When campaigns are launched too quickly, there are a few items that may be missing including conversation tracking, landing pages, and the market channel integration. Failure to have the market channels integrated into your campaigns can lead to loss of opportunities and also revenue.

Not considering the data of the Campaigns
When you launch a promotion campaign, you need to have systems to collect the information of the campaign. With the PPC, you cannot base your decision based on a few clicks. You need to have a target in place for the number of clicks that you need before you can make a significant decision on the success or failure of the campaign.

Not bidding on your Company name
As a newbie in the B2B marketing, you may think that bidding your company name is unnecessary. However, when you bid on your brand name, the search engine will display your ad in the search results. Bidding on your brand name also offers different benefits. You will have increased brand presence. The combination of the paid ads and the organic results will lead to your brand presence. The lack of bidding will open you up for competitions. When you fail to bid, that doesn’t necessarily mean that the other businesses will follow you in that direction. The band keywords cost less than the unbranded keywords.

Restricting some ads
Some of the B2B Marketing agents usually resist other various paid ads, strategies, and networks. However, by restricting the ads and channels, can limit your revenue and brand presence. The paid search channels are constantly evolving and new features introduced every day. Your business will also change, and it’s beneficial for you to adapt to the new changes. Keep in mind that you will never fully determine which channel or strategy is good for your business unless you try out the new channels.

Doing everything yourself
One of the biggest mistakes of the B2B marketers is doing everything on their own. Working with other people will give you a new marketing perspective. Partnering with other B2B marketing experts will help you create great brand recognition.

When you are venturing into the B2B Marketing, you need to take your time to create a promotion campaign. Ensure that you have enough data before you can make an informed decision on the right channel to use. Do not resist any channel, marketing Companiesnetwork or strategy unless you have a good reason.

Brand Mentions – Link Building without Links

Google has been and still using links as major ranking factor for the websites. In fact, links are considered as votes which different high authority cast in favor of other websites by linking to them. This very process has been the core of Google PageRank. This process was then used by SEOs, especially the ones practicing black hat methods, to achieve higher rank for the websites. This link building has been effective but it didn’t provide quality. Hence, Google reacted by bringing in the Penguin update and manual actions.

In response, people started using making no-follow links in order to dodge search engines. For those who do not know what no-follow link building is, it is the method of placing a link while expressing a non-endorsing stance about the website. Still, the high volume of traffic on the web page leads people click the link, bringing that linked website in the spotlight.

This way of promoting pages has been there for quite some time. Now, it doesn’t make sense to most of the people because you cannot just declare a website trustable only because it has its link present in lots of other websites.

Having that said, it is worth mentioning that Google may be working towards declaring brand mentions as the primary way of promoting website. Brand mentions do not contain links. It is rather based on quote about the websites.

What are means for AmazoN SEO?

With brand mentions, you will have one more thing to track and optimize. With brand mentions around, it doesn’t mean that all other ranking factors will not be considered. Everything will be contributing and you will also have to make sure that your brand mentions are sufficient in terms of quality and quantity. That being said, you will need to work on a couple of things in order to cope with the changes which are about to happen in the search engine domain.

  • You might have worked with a backlink checker tool. Now, people will have to consider using tools to monitors their brand mentions on the web. One of the good ones is Awario which is good at digging in the web to find out brand mentions about specific websites.

  • Then, of course, you will have to work on growing your brand mentions. There are certain platforms which you can use in order to mention your brand in positive way. One thing worth mentioning here is that there is going to be no new platform which you can specifically use for brand mentions. The same old platforms where people discuss things can also host brand mentions. Some of those platforms include product or service reviews, social media websites, Competitor monitoring, influencer marketing platforms, and Social customer care portions of the websites.

Again, links are not obsolete; perhaps they are not going to be in the future as well. But brand mentions are not here to eliminate the monopoly of links.